VisitBritain is inviting tourism businesses to be part of their Escape The Everyday at Home consumer marketing campaign, which is running in response to the current lockdown in England.
VisitBritain explains what participants get, namely to:
What is it?
The objective remains to keep short breaks top of mind for when people can travel again and where possible, encourage consumers to support local business during lockdown through activities that bring value to UK industry.
Sitting under the campaign umbrella, Escape the Everyday at Home will bring owned and earned channel content together across three key themes:
The content during the current lockdown will place the spotlight on local producers and makers.
How can you get involved?
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