Strong leisure vehicle sales reported at the Motorhome & Caravan Show

The 2024 Motorhome & Caravan Show welcomed 95,253 visitors, with exhibitors experiencing strong sales throughout the six days of the event

The UK’s largest annual motorhome, campervan and caravan showcase, the Motorhome & Caravan Show, held at the National Exhibition Centre (NEC) Birmingham from Tuesday 15 - Sunday 20 October, was a resounding success for exhibitors, who reported outstanding sales despite a challenging economic climate and a difficult 2024 trading season.

Spanning 11 halls (almost 21 acres), this year’s event solidified its reputation as the UK’s premier Leisure Vehicle showcase, offering an unrivalled choice of new-for-2025 motorhomes, caravans and campervans from UK and Europe’s leading manufacturers and dealers, as well as the latest in tech, accessories and gadgets to get leisure vehicle enthusiasts and newcomers road-ready.

Exhibitors have praised Show organisers, NCC Events, for delivering high-quality footfall that converted into substantial sales figures, exceeding expectations.

As well as getting up close to compare new models, visitors were also greeted by a star-studded line-up of guest speakers at the Inspiration Theatre. Featuring talks from household names, including TV Presenters Matt Baker MBE and Kate Humble, Caravan and Motorhome Club member and campervanner Annabel Croft and Camping and Caravanning Club President Hamza Yassin.

Karen Dodd, Marketing Director at NCC Events, said: “The feedback from exhibitors at this year’s Motorhome & Caravan Show has been overwhelmingly positive. We are delighted that so many have experienced incredible sales, a result that has been reflected in the volume of stand space rebooked for the 2025 event (14-19 October 2025). It’s clear that despite economic challenges, our efforts to deliver serious leisure vehicle enthusiasts and first-time buyers was a success, cementing the Show as the industry’s leading and most important event for UK retail sales.”

Ben Parkin, Sales Director at Coachman, said: "The Motorhome & Caravan Show has been really positive for us. We've seen great footfall at our stand, great interest in our new vehicles and sales have exceeded our expectations. We're happy with the results and are already looking forward to coming back to the NEC for the Caravan, Camping & Motorhome Show."

Ian Rawlings, Chief Operating Officer at Bailey of Bristol, said: “The Show has been a huge success for us once again. It’s always wonderful to see both new faces and returning customers exploring our latest models. We’ve had fantastic feedback on our new caravans and motorhomes, and sales have been ahead of last year on all products. The energy and enthusiasm from visitors has been incredible.”

Amy Archer, Chief Executive Officer at Swift Group Ltd, commented: "The enthusiasm from visitors has been fantastic. It’s been a busy and successful show for Swift, with strong sales across both motorhomes and caravans. The audience was clearly engaged and we're leaving with excellent results."

Slavica Sterk, Managing Director at Adria, stated: "It’s been another brilliant Show for Adria. The demand for our new models has been immense and the number of visitors keen to make a purchase on-site has been very encouraging. We're grateful for such a successful event."

Adam Carmichael, Product Management & Marketing Director at Elddis, said: "This year’s Motorhome & Caravan Show gave us the opportunity to showcase our wonderful new products and especially our new high quality body shells across Autoquest, Accordo, Avante and Affinity. We’ve seen significant interest in our 2025 range especially in our new XPLORE brand, and experienced growing sales and consistent footfall across the week. We’re thrilled with the results and excited to return for the February Caravan, Camping & Motorhome Show."

Lee Morley, Sales Director at Marquis Leisure, said: “This show we’ve been able to showcase brand new products from Elnagh, Panama, Benimar & Mobilvetta. The feedback and sales of the new ranges have exceeded expectations. It was nice to welcome our new & existing loyal Marquis customers to the stand. Due to our unrivalled offers & our exclusive products, Marquis are delighted with the sales results at the show.”

For those who may have missed out this time, visitors have the opportunity to see many of the new vehicles and innovations launched this October as well as the latest in adventure tents and family camping products at the NEC in the New Year for the Caravan, Camping & Motorhome Show, Tuesday 18 - Sunday 23 February, 2025. 

Tickets are on sale now at www.ccmshow.co.uk