In a significant move, Google is now including leisure vehicles among those that can be advertised through its Merchant Centre.
Caravan, campervan and motorhome dealers can now make use of the feature, which displays inventory for sale in a carousel ad format in Google search results. Details such as make, model, price, mileage and the name of the advertiser are listed.
To qualify, the seller must be licensed and have a bricks and mortar location where the vehicle can be seen and inspected.
The ads served by Google take the online user to the vehicle sale page on the seller’s website. The service, which began offering leisure vehicle ads in open beta in the UK on 28 February, should mean more qualified leads and better targeting of potential buyers.
Only vehicles that are for sale or lease are supported. Auctions and auction pricing are not permitted on the platform.
Take a look at Google’s support pages on the topic if you’d like to learn more.
